![]() ![]() The other meta tags have different functions, telling Google how to behave, what to show and what your site is/does/has, but you only need a few of them.īack to top What meta tags do you need and which should you avoid? This means your meta description is still valuable, but only because it entices people to visit your website rather than tricking Google into thinking yours is the best. If you've written a poor one or you didn't write one at all and let Google try to make its own, people are less likely to read your page in the first place. If you've written a good one, they're more likely to read your page. When your web page shows up in a Google search result, the thing people are going to read about your page is your meta description. Today, the function of the meta description is to get people to read your page. So Google banned a bunch of common SEO tactics because these SEO spammers ruined it for everyone. It got so bad, the internet was filling up with all these terrible web pages that tricked Google, but were otherwise unreadable and unusable by humans. Of course, we can never have nice things on the internet, and people started creating some pretty awful web pages that did what Google wanted, but people hated. If all those things matched, your web page could rank pretty high for that keyword. You had to do things like use your keywords in the very early part of the description - in the first four words, if you could swing it, no matter how bad it sounded to human readers - and make sure your keyword appeared in the title, URL and body text the right number of times. It's the brief blurb about the page's content and what we can expect to find.Īs recently as seven years ago, you could write a killer description that would persuade Google to rank your webpage higher than your competition's. Some meta tags are more important than others, but it is crucial they all align with the page's target keyword.įor example, the meta description tag tells us what a particular page is about. The job of the meta tags is to define an individual web page's subject matter or the page's target keyword. images, videos, and documents) are about.įor example, Google, Bing, and Yahoo will all know that this page is about meta tags for websites and meta tags SEO, partly because of the headline and the keywords. ![]() SEO is where you teach the search engines what your website and all its individual pages and digital assets (e.g. Meta tags are a part of your search engine optimization (SEO). Related: 10 ways to improve Google keyword ranking So now that you know where the meta tags are kept, what do they do exactly? You don't really want to waste valuable room on salad, do you? No, you want to save it all for pizza! That's how a crawl budget works.) (It's like eating a salad when you're going out for pizza. If you have a lot of unnecessary code, or you put your important information down in the footer, your crawl budget may not cover the important stuff because the bots had to get through the unnecessary things. Think of a website as having a " crawl budget." The search engine bots will crawl a portion of your website. The only way to guarantee that the bots will see this important meta code is to put it at the very top where Google assumes it will be. That's because the search engine bots will only crawl so much of a web page before they leave again. You could put it in the footer, but that's a bad idea. This is so you don't have to code a header and footer every single time you create a new page.Īnd since the header and footer are permanent, it makes sense that you stick important code like meta tags inside the header. The purpose of the header and footer is to provide a template for each and every page on a website. It's the body text, the part that you're reading, that will change with every new page you visit. If you visit another GoDaddy blog page, that banner and its information will stay exactly the same, too. This article, which reflects important changes in Google's search algorithms, will tell you important things like: Related: Beginner’s guide to search engine optimization for small business websites Quick-start guide to meta tags Some meta tags are more important than others, and if you're not careful, you can waste a lot of time and effort trying to fill out tags that really won’t do your website any good. These are the parts of the webpage that tell Google and other search engines what a site is called, what it's about, whether search bots can index it, what the keywords are, how it should look, and even where it's located. One key component of every web page - every well-optimized web page, that is - is the meta tags. 26, 2015, and was updated on Augand April 5, 2021. ![]() This post was originally published on Aug. What meta tags do you need and which should you avoid?.Meta tags and the head section of a website ![]()
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