In 2019, Washington state Attorney General Bob Ferguson filed a lawsuit against LuLaRoe on the grounds that it was operating a pyramid scheme that left many of the company’s sales reps with unsold inventory and massive debt. An assortment of lawsuits soon followed, including complaints of copyright infringement and low-quality products, as well as a class-action lawsuit filed in California accusing the purveyor of stretchy clothing in wacky prints of being a pyramid scheme. Throughout 2017, LuLaRoe’s wide network of sales reps flagged problems including stale inventory that was difficult to unload, a misogynistic company culture, and the company’s abrupt reversal of their refund policy. But like the clothing they sold, it didn’t take long for their empire to start unraveling at the seams. At LuLaRoe’s peak in 2016, the company reported sales of nearly $2 billion and had close to 80,000 independent retailers pushing their products, Vox reports. And based the testimony of several people in the series, as well as one expert Rolling Stone consulted, the way LuLaRoe interacts with past, current, and potential members makes the organization seem like no ordinary MLM (think: Mary Kay, Tupperware) but something dangerously close to a cult.Īfter founding LuLaRoe, husband-and-wife duo Mark and DeAnne Stidham swiftly amassed a fortune selling women two things: leggings and lies. Over four, 45-minute installments, co-directors Jenner Furst and Julia Willoughby Nason expose the dark side of the brand known for colorful leggings available in a dizzying array of prints, offering a glimpse into what went on behind the scenes when the company, founded in 2012, began expanding at an unbelievable - and unsustainable - pace. Most are dancing to *NSYNC’s “I Want You Back.”īut this isn’t some type of religious ceremony, or all the chaperones of a junior high mixer enthusiastically shaking it to a song they actually recognize: It’s an event for sales reps working for LuLaRoe, a multi-level marketing (MLM) apparel company that’s the focus of LuLaRich, a new docuseries currently streaming on Amazon Prime. Quite a few have made it up onto the stage. With the exception of a baby, the audience is a sea of white women wearing brightly colored and in some cases heavily patterned articles of clothing. Consider mixing and matching the jeggings with a denim top or jacket for a look that is both completely comfortable and relaxed.At first glance, it’s unclear whether the auditorium - filled with rows of theater-style seating broken up by wide aisles that lead to what appears to be either a stage or an altar - is a place of worship or the largest available conference room at the local Marriott. This mixture of a denim appearance and legging comfort allows the wearer to have even more options for unique outfits. If you are seeking a unique design, you can find sci-fi movie themes, gothic Halloween patterns, Hanukkah dreidels, or punk themes.ĭenim leggings, or jeggings, are available in a variety of sizes, making them fit for young ladies and women alike. In addition to solid colors without patterns, these leggings for the fashion-conscious woman are available in themes such as fitness trends, festive snowflakes, and floral arrangements. Like a capri, they fall a few inches below the knee, providing a length which is a happy medium.Īre Special Designs and Themes Available? Cropped: If you want to enjoy the fall and spring temperatures, try a pair of cropped Lula Roe leggings.They go all the way to the shoes for maximum coverage. Full length: You can keep warm during the Yuletide days with full-length leggings.They are good for women who want the benefits of leggings but do not want to cover their entire legs. Knee length: These leggings will fall at, slightly above, or slightly below the knees.Whether one needs leggings that completely cover the legs or to wear them short, you can find a pair with the length thats needed. What Lengths Are Available For the Leggings? If they are for regular workouts, think about trying a pair with elastane spandex in order to give some stretch while the fabric wicks away sweat. For a wearer planning on many a day of lounging around the house, consider flannel or wool to keep them warm while the weather outside is frightful. You can select a pair of leggings made of 100% cotton, cotton blends, polyester, spandex, as well as many other options. Lula Roe leggings are designed to be unique, so there are a variety of materials from which to choose. When you are ready for a new pair of pants, consider adding a pair from the Lula Roe womens collection of specialty leggings.
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